eCommerce Optimization from Traffic to Conversion

Practical notes on how eCommerce works day to day, from traffic and SEO to conversion, on-site search, and analytics. A mix of observations, experiments, and small things that tend to matter more than they seem.

AnalyticsAnalytics
CROCRO
eCommerce OperationseCommerce Operations
On-site Search
SEOSEO
UXUX
4 MinUX

Don’t Make Me Think by Steve Krug

Alla Vovnenko on  February 7, 2026 
Don't Make Me Think by Steve Krug is my favorite book on usability and probably the most well-known one in the field. First published in 2000, it remains just as relevant and applicable today. I highly recommend it to anyone involved...