Learn how to evaluate on-site search by ensuring all relevant products are present, properly ordered, and aligned with user intent. A practical approach based on catalog knowledge and testing queries, before moving to metrics for further refinement.
Keyword clustering is one of the most effective ways to turn a messy list of search queries into a clear, actionable structure for SEO. Instead of working with thousands of individual keywords, you group them by meaning and intent, which makes it much easier to plan categories, content, and site architecture.
