Analytics

On-Site Search Metrics

Learn how to evaluate search adoption, identify relevance issues, and understand the real business impact of your ecommerce search experience.

eCommerce Analytics Metrics: What to Track and Why

This guide covers the core eCommerce metrics across traffic, conversion, behavior, and retention, and shows how to use them to understand performance.

LTV report in GA4 for eCommerce

The User Lifetime Value (LTV) report in Google Analytics 4 helps evaluate how much value different groups of users bring to a business over time. Instead of focusing on single sessions or transactions, this report shifts the perspective to long-term performance. It shows how users acquired through specific channels or campaigns contribute to revenue across their entire lifecycle.