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eCommerce Operations

Running eCommerce day-to-day, from processes and content to decisions, problems, and everything that sits somewhere in between.
4 MineCommerce Operations
Alla Vovnenko on March 23, 2026

Turning First-Time Buyers into Loyal Customers

Making a sale is only the first step. If you want customers to come back, you need to give them a reason to choose you again and eventually become a brand they genuinely like...

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Alla Vovnenko

eCommerce Mechanic

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This blog is based on my experience building and working on eCommerce websites, from scratch to revenue-generating stores. I work across everything eCommerce involves, but especially love analytics, SEO, and conversion optimization, and have a soft spot for on-site search.

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