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Alla Vovnenko

6 MinSEO
Alla Vovnenko on March 1, 2026

SEO Checklist for eCommerce Platform Migration (No Domain Change)

Website migration is a high-risk SEO and revenue operation, especially for eCommerce stores where organic traffic directly impacts sales. Even if your domain stays the same,...
4 MinUX
Alla Vovnenko on February 7, 2026

Don’t Make Me Think by Steve Krug

Don't Make Me Think by Steve Krug is my favorite book on usability and probably the most well-known one in the field. First published in 2000, it remains just as relevant and...
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About ME

Alla Vovnenko

eCommerce Mechanic

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This blog is based on my experience building and working on eCommerce websites, from scratch to revenue-generating stores. I work across everything eCommerce involves, but especially love analytics, SEO, and conversion optimization, and have a soft spot for on-site search.

categories

  • Analytics
  • CRO
  • eCommerce Operations
  • On-site Search
  • SEO
  • UX

LATEST POSTS

  • On-Site Search Metrics
  • AI in eCommerce Merchandising: Real Workflows That Save Time
  • eCommerce Analytics Metrics: What to Track and Why
  • Shopify vs WooCommerce vs Magento: Which Is Best
  • eCommerce Merchandising as a System

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eCommerce Lever

Practical notes on how eCommerce works day to day, from traffic and SEO to conversion, on-site search, and analytics. A mix of observations, experiments, and small things that tend to matter more than they seem. 

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categories

  • Analytics
  • SEO
  • CRO

categories

  • UX
  • eCommerce Operations
  • On-site Search
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